As a personal publicist, I represent exceptional professional talent looking for long term branding and true "Personal PR" for the purpose of opportunity placement or achieving professional exposure for expansion or movement in the markets.
In today's highly competitive business environment, even the most successful and exceptional professional talent now must have the ability and time to make an extra added effort to find new opportunity (for employment, for business, for better press and media coverage -- you name it).
Successful individuals can no longer afford to sit on the sidelines or go through the usual motions and protocol in order to find new opportunity in this very "different" business world we all find ourselves in now.
While there are never any "guarantees," ppersonal professional branding and publicity (including Web 2.0 placement), self promotion or 3rd party representation is now a "must-have" for private individuals AND business ALIKE.
In order to find better and long term opportunity advancement, the traditionalists must now think OUTSIDE THE BOX to ensure they are put on and remain in front of the competition.
THIS MEANS: More SOCIAL MEDIA, NETWORKING, AND DIRECT PUBLICITY STUNTS (directly to the people who you want to know about you as well as for press/media purposes). No one can afford to wait around for "someone to come to find them" and this is especially true with regard to business development and employment placement.
THIS ALSO MEANS: You can do all of this (work) on your own (yes) or you can bring in someone to support you in the work (aka "help") or you can ask someone to do it for you (because you do not have the time, the ability or the desire).
Approach it, tackle it, create it, produce it, direct it and manage it - in anyway that you can. Just be sure you make the moves to think "bigger picture," be more proactive (or more "aggressive") and think outside of the "usual" (what has always worked in the past) box. The adage (grammatically correct version): "If it is not broken, don't fix it" now needs to be revised: "If it is broken, then we need to think of a better way and fix it."
Think of a new way to "be seen and heard" --- do you realize that President Obama had a DIRECTOR OF NEW MEDIA?
