Thursday, 13 November 2008
Businesses can never stop marketing, advertising, publicizing, or building or rebuilding their brand or brands. Once they stop doing so, they will lose market share. So why shouldn't executives and most professional business people have this same attitude? People are not immune to having the ability to build or lose market share. Building a personal brand and Web 2.0 visibility as well as having personal publicity representation ("pitch person") on your side to further endorse your brand in the markets is the key to being ahead of and staying visible today's new business environment. When it comes to job placement, traditional methods (including waiting for recruiters to find you, applying to jobs on job boards or all these lovely career marketing or outplacement program approaches) are just so out of style and may only prolong your effort as well as waste your time and money. If you want to attract recruiters, you now have to literally wave your hands in the air to get their attention! Then if you want keep recruiters coming to you--even when you don't need or want them to do so (remember those days?), worst case scenario is you get to say, "no - no thanks I am not interested right now." BE PROACTIVE. Build your brand and keep it fresh and visible - don't ever stop. No one is immune to anything these days.
