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Proud Supporter of Kiva (www.kiva.org) --a non-profit that allows people to lend (as little as $25) to a specific low-income entrepreneur in the developing world. As of 2009, we will loan at least 1% of every representation commission we earn to deserving people (as many as we can help). Kiva has developed a powerful and sustainable way to empower someone to lift themselves out of poverty and get ahead in life.
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| The Evolution of the Executive Talent Agent | |
Ideas, view points and more about Personal PR/Web 2.0, Agent Representation and Talent Representation and how all of this compares to and even compliments a traditional job search or business development strategy or the typical things that most people still do today as it pertains to both job and business development opportunity search) and WHY Personal Agents and Publicists (as well as Producers) are not just for celebrities anymore. A robust Personal PR/Web 2.0 presence needs to be added into and become a regular part of "your regular plan" if you want to be seen and be heard above and beyond traditional channels and for the rest of your professional life.
Wednesday, 16 September 2009
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Dear Executive:
Here's a helpful list I thought you might find valuable. ExecuNet's Experts have put together six suggestions designed to re-ignite your job search with some suggestions as to how much time to devote to each activity.
Focus on networking with people you don't know as quickly as possible. During the first month of a search, contact a minimum of 50 "warm" contacts, those you know and with whom you are comfortable. After the first month, network to at least 100 new contacts every month.
Search for interim roles when you begin your search. Up to 40 percent of the time, interim roles lead to full-time positions. When you work on an interim/consulting basis, you and the company become so comfortable with each other that a full-time position is often created.
Target smaller companies. Research Dun & Bradstreet, Moody's Million Dollar Directory, Standard and Poor's, Hoover's and other websites for valuable smaller company information. The reference section at public libraries provides access to these resources, sometimes for free.
Identify underperforming companies. A significant portion of competition for jobs comes from working executives. During a weak economy, they are less inclined to move to a struggling company which carries greater risk. Therefore, there is less competition for these jobs.
Spend less than 10 percent of the time contacting and working with recruiters. Executive job seekers are advised to limit their involvement to those recruiters they have retained in the past or are referred to them by close friends and colleagues. Even recruiters themselves acknowledge the limitations of obtaining an executive position by relying too heavily on search firms, because recruiters only account for about 10 percent of all executive hires.
Allocate no more than five percent of your search effort responding to published job leads and Internet postings. Responses should only be made to opportunities which closely match your skills and experience. Thousands of individuals see these opportunities, dramatically increasing competition and reducing the odds of securing the position. Be sure you are a "best fit" for a published/posted opening.
The advice above was adapted from Change Your Job Search Approach in a Recessionary Economy by Tucker Mays and Bob Sloane, which was originally available to ExecuNet members in November, 2008. If you are interested in the entire article, or other expert advice like it, consider an ExecuNet membership.
Michael F. Sherman
Executive Member Relations
michael.sherman@execunet.com
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Tuesday, 01 September 2009
Thursday, 26 March 2009
Listen and participate in a live discussion on my Blog Talk Radio Show Executive Profiles (www.blogtalkradio.com/executiveprofiles) Entitled: "The Social Media Revolution?How Can You Benefit?" with Aaron Friedman, Social Media Expert on Friday, March 27, 2009 12 Noon PDT (1 MDT/2 CENTRAL/3 EDT).
Go to www.blogtalkradio.com/executiveprofiles for more information about how to listen and call in during the show. The first of several shows on this feature topic will explore the impact of Social Networking and Social Media and how it will continue to be an integral part of career transition, recruiting and hiring not only with in today's downward economy, but also in the future.
Aaron Friedman is an Information Technology Leader, Social Media Consultant and Author of the popular blog: http://livefromnj.com/. downward economy, but also in the future.
Thursday, 29 January 2009
As a personal publicist, I represent exceptional professional talent looking for long term branding and true "Personal PR" for the purpose of opportunity placement or achieving professional exposure for expansion or movement in the markets.
In today's highly competitive business environment, even the most successful and exceptional professional talent now must have the ability and time to make an extra added effort to find new opportunity (for employment, for business, for better press and media coverage -- you name it).
Successful individuals can no longer afford to sit on the sidelines or go through the usual motions and protocol in order to find new opportunity in this very "different" business world we all find ourselves in now.
While there are never any "guarantees," ppersonal professional branding and publicity (including Web 2.0 placement), self promotion or 3rd party representation is now a "must-have" for private individuals AND business ALIKE.
In order to find better and long term opportunity advancement, the traditionalists must now think OUTSIDE THE BOX to ensure they are put on and remain in front of the competition.
THIS MEANS: More SOCIAL MEDIA, NETWORKING, AND DIRECT PUBLICITY STUNTS (directly to the people who you want to know about you as well as for press/media purposes). No one can afford to wait around for "someone to come to find them" and this is especially true with regard to business development and employment placement.
THIS ALSO MEANS: You can do all of this (work) on your own (yes) or you can bring in someone to support you in the work (aka "help") or you can ask someone to do it for you (because you do not have the time, the ability or the desire).
Approach it, tackle it, create it, produce it, direct it and manage it - in anyway that you can. Just be sure you make the moves to think "bigger picture," be more proactive (or more "aggressive") and think outside of the "usual" (what has always worked in the past) box. The adage (grammatically correct version): "If it is not broken, don't fix it" now needs to be revised: "If it is broken, then we need to think of a better way and fix it."
Think of a new way to "be seen and heard" --- do you realize that President Obama had a DIRECTOR OF NEW MEDIA?
Monday, 01 December 2008
Personal publicists and agents have traditionally and successfully produced, managed and maintained personal brands, handled and represented top talent in the entertainment or professional sports industries for some 75 years. In today's competitive business environment, building and maintaining a true "Personal Brand" helps business talent maintain visibility and get better traction in the markets. Being known as a "thought leader" both on and off line is now an integral part of today's business world and society in general. The executive and professional job market has changed and so to "get noticed" and stay "ahead of the game," you really do need to have an extra edge.
Re-branding, re-tooling and change management is what successful companies have to do all the time in order to stay competitive and in business. Top performers in the business world now need to have the same plan in place and in some cases, additional representation to help leverage their brand even more.
Monday, 01 December 2008
Personal publicists and agents have traditionally and successfully produced, managed and maintained personal brands, handled and represented top talent in the entertainment or professional sports industries for some 75 years. In today's competitive business environment, building and maintaining a true "Personal Brand" helps business talent maintain visibility and get better traction in the markets. Being known as a "thought leader" both on and off line is now an integral part of today's business world and society in general. The executive and professional job market has changed and so to "get noticed" and stay "ahead of the game," you really do need to have an extra edge.
Re-branding, re-tooling and change management is what successful companies have to do all the time in order to stay competitive and in business. Top performers in the business world now need to have the same plan in place and in some cases, additional representation to help leverage their brand even more.
Thursday, 20 November 2008
As a PERSONAL Publicist, I specialize in the promotion and production of people and personal brands (with a Web 2.0 and one-to-one traditional “Human PR” representation influence). Most of my clients are executives and entrepreneurs/small business owners. With the markets now being more competitive than ever before, it has become very necessary for “regular professionals” (anyone and everyone who wants to be known as a “thought leader” and a successful talent ) to have a strong Personal Brand and PR/Web 2.0 production in place and well managed at all times. This is not fluff, this is a necessity. No one can afford to wait it out in the traditional channels (recruiters, job boards, colleague network, mailings etc.)—this market just does not provide room for a “let them come and find me” or the “I will do all this when I am ready to be on the market” attitude. The rules of the game have changed and with so much talent pouring into the job markets these days, savvy executives and professionals have to be brave and adopt a new approach to stay viable and visible this competitive marketplace sooner than later.
In addition to the production of strategic, personal and customized opportunity search campaigns (my team and produce and manage these campaigns for our clients by the way) and providing personal talent representation and endorsement to land the interviews executives and professionals need and want to have (and I am not talking overnight successes here, as with any “campaign” there is a process and we can no longer expect to roll out a bunch of resumes into the job market and get traction from day one!), it’s important to shape and build a lasting personal brand and personal publicity/Web 2.0 production as a standalone consistent advertisement or to compliment a campaign effort . Personal PR/Web 2.0 should be a proactive/long term plan of action to create job/career/business building insurance and longevity.
Why should an executive hire a personal publicist?
1. Most cannot “produce themselves” and more times than not, they need help with their own vision as well as extra input on their personal branding effort overall (especially those who are very busy doing their job everyday) –and I don’t mean “executive coaching.” Like I always say, I am not going to coach a guy who’s run a 100 Million + Organization (they should coach me for that matter). I am, however, going to represent their talent and validity in the markets and make their brand vibrate and know and visible to those who need to know about them (whether they are looking for a new opportunity now or in the future or just further personal press to add substance to their current position and role).
2. A publicist is essentially someone who will be a cheerleader on “the side” of the executive and his band at all times to provide the constant pitch, endorsement and personal recommendation as well as visibility traction beyond a current network or self promotional effort.
3. A great way to get and stay proactive in the markets and keep a personal brand and publicity managed and visible at all times – no matter how busy one might get or be. In today’s markets, the immune factor is over (on the executive level). So staying proactive is key to longevity.
4. A Personal Publicist will take “the right” client’s best interests to heart.
Thursday, 13 November 2008
Businesses can never stop marketing, advertising, publicizing, or building or rebuilding their brand or brands. Once they stop doing so, they will lose market share. So why shouldn't executives and most professional business people have this same attitude? People are not immune to having the ability to build or lose market share. Building a personal brand and Web 2.0 visibility as well as having personal publicity representation ("pitch person") on your side to further endorse your brand in the markets is the key to being ahead of and staying visible today's new business environment. When it comes to job placement, traditional methods (including waiting for recruiters to find you, applying to jobs on job boards or all these lovely career marketing or outplacement program approaches) are just so out of style and may only prolong your effort as well as waste your time and money. If you want to attract recruiters, you now have to literally wave your hands in the air to get their attention! Then if you want keep recruiters coming to you--even when you don't need or want them to do so (remember those days?), worst case scenario is you get to say, "no - no thanks I am not interested right now." BE PROACTIVE. Build your brand and keep it fresh and visible - don't ever stop. No one is immune to anything these days.
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